The must-read sequel to the seminal book: Making Coaching Work: Creating a Coaching Culture

Authored by leading names in the field of coaching and CPD, David Clutterbuck, David Megginson and Agnieszka Bajer, Building and Sustaining a Coaching Culture is the must-read sequel to the seminal book: Making Coaching Work: Creating a Coaching Culture.


The authors begin by analysing what has changed in our understanding of coaching culture since the previous book, before providing an update on new knowledge and experience, backed up by short and diverse case studies and enriched with a variety of useful tools. With a different structure but equally accessible writing style, “Building and Sustaining a Coaching Culture” is focused on implementing a coaching and mentoring culture and is in line and up to date with the latest themes and terminology in the field.

Topics included: the current understanding of coaching culture in organisations; systemic view on coaching culture; coaching and mentoring culture strategy; making effective use of external coaches; developing and supporting internal coaches and mentors; team coaching; formal and informal mentoring; cross-cultural issues; marketing coaching and mentoring to internal audiences; the roles of the coaching and mentoring manager, sponsors and champions; and the future of coaching culture.

 The authors

David Clutterbuck is one of the pioneers of coaching and mentoring. Co-founder with David Megginson of the European Coaching and Mentoring Council, the primary body representing coaching and mentoring in Europe, he is author or co-author of more than 60 books. Visiting professor at three UK universities, he leads the practitioner network, Coaching and Mentoring International.

David Megginson is Emeritus Professor of HRD at Sheffield Business School. He is a joint founder – with David Clutterbuck – of EMCC and an author and co-author of many books on coaching and mentoring.

Agnieszka Bajer is a highly sought-after organisation development consultant, culture strategist, facilitator, speaker and executive coach. Currently, she is a Senior Manager at PwC Cyprus, where she leads the leadership development and coaching practice. Agnieszka is one of the founding members of EMCC Greece.