Company culture encompasses a set of unwritten rules about ‘how we do things around here’. It often resides in deeply seated beliefs and mindsets that drive behaviours and determine how people approach problems and take decisions.
Many successful CEOs, including Steve Balmer, the former CEO of Microsoft, Tony Hsieh, the Founder and the CEO of zappos.com, Lou Gerstner, the former CEO of IBM and Dharmesh Shah, the co-founder of Hubspot have been known for making culture their priority and for attributing a lot of their success to being able to shape the right culture for their organisation.
According to Deloitte’s recent Global Human Capital Trends, “Culture has become one of the most important business topics of 2016”.
Researchers confirm that an effective culture offers strong competitive advantage and that it can directly and significantly impact company’s bottom line.